Balenciaga

The Concept
Digital garments allow fashion to be experienced beyond the physical realm - where fabric, form, and environment interact in unexpected ways. For these projects, I explored how clothing can take on new meaning when placed in surreal or unconventional contexts, creating visuals that blur the line between product and narrative.

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The Process
Each garment began in Clo3D, where I drafted precise digital patterns to mirror real-world construction. I then refined and textured the models in Substance Painter, adding depth and material accuracy to the designs. Finally, the garments were placed within custom-built scenes in Blender, where I rendered the animations to highlight not only the clothing itself but also its dialogue with the surrounding environment.

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The Projects

• Balenciaga Moto Leather Jacket – A structured piece rendered with emphasis on weight and material realism.

• Balenciaga Unity Scarf Zip Hoodie – Explored themes of comfort and draping in an immersive, atmospheric setting.

• Balenciaga Skater Hoodie – Captured the oversized silhouette in three world-cities: Paris, Tokyo, and NYC.

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Impact
Through these animations, the garments became more than products; they became protagonists within their own environments. The result was a series of digital studies that pushed beyond traditional fashion visualization and into the realm of experiential storytelling.